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Neighborhood social network Nextdoor launches real estate listing service

July 13th, 2017
Anyone who’s been on Nextdoor, the neighborhood social network, is probably used to seeing the occasional real estate listing pop up in their feed between complaints about “some idiot” who’s always driving too fast and offers for “gently used” furniture.

But Nextdoor appears to be rolling out a new feature that will make those occasional real estate listings appear far more often; a new, property section is currently being piloted on the site.

In fact, NextdoorÂ’s move could position the social network as a new competitor for Zillow, Trulia, realtor.com, Redfin, and other online real estate listing sites; perhaps even Amazon.

Nextdoor is now testing the separate “real estate” section of its website and app that features real estate listings in the user’s neighborhood and nearby areas.

The company posted an information page about the program in the “Help” section of its website.

“We’re piloting a new Real Estate section, which offers you the opportunity to see how homes are selling in your neighborhood,” the webpage states. “?The initial pilot will only be available in a limited number of areas. We plan to expand into additional markets over the course of 2017.”

Nextdoor real estate section

(Image courtesy of Nextdoor. Click to enlarge)

The listings arenÂ’t just some homeowner posting to say their house is for sale, either. These are full-fledged real estate listings; complete with pictures, descriptions, links to listing websites, and MLS ID#s (as seen in the image below).

Nextdoor real estate listing

(Image courtesy of Nextdoor. Click to enlarge)

But the program isnÂ’t just informational for prospective buyers or curious neighbors; the program is also an advertising vehicle for real estate agents and Realtors.

Nextdoor is inviting real estate agents and brokers to participate in the program as advertisers. In fact, the programÂ’s information page has four separate links that encourage real estate agents to get more information about participating in the program.

According to the information page, “some” real estate listings will have a spot that features the listing agent, assuming the listing agent pays for that privilege, of course.

“Some pages will have a module to the right showcasing the listing agent,” the webpage stats. “This is one of the paid products real estate agents can participate in. This makes it easy for members to reach out to a listing agent and learn more about some of the agents who sell homes in their local community.”

But that’s not the only “paid program” that real estate agents can participate in as part of Nextdoor’s real estate section.

The webpage also states that Nextdoor is launching a “Neighborhood Sponsor” program, which allows agents t ... 
Article Source: Housingwire News